Few Will Hunt, Sorinex, Patriot, Havak, Ringside, SIRT, Apple…
These brands resonate deeply with me. Their quality and mission speak to my core.
What draws us to certain brands? It’s more than just thinking, “Hey, this is cool.” It’s about connection and trust.
When I boxed, I used Ringside equipment. Skiing in the ‘70s, it was K2. For tennis, Dunlop and Head. These brands didn’t just look cool; they felt right. Wearing their gear, I felt energy, confidence, and a deep connection to the activity. That’s the power of symbols and associations.
Still skeptical? Try playing tennis in jean shorts, then switch to a real tennis outfit like your favorite player. You’ll feel and play better. Think back to when you bought your favorite martial arts Gi and put it on. You felt different.
It’s truly incredible how psychology works.
There’s real power when a brand's integrity connects with our identity.
And that connection empowers us.
Prime example…
A few weeks ago, I shared a YouTube video from James Klassen, an old student of ours.
He found himself walking into a scenario that he believed was about to erupt into serious violence.
Fear gripped him, but in that critical moment, he asked himself, “What would Tony do right now?”
And then he did just that.
His story embodies the essence of our training and its impact on real lives.
==> Watch this short video where James explains what happened! <==
The Human Weapon Story
Decades ago, I began calling my students Human Weapons to remind them (and you) that you have everything you need to fight back. Neurobiology, kinesiology, psychology… all the sciences that make us formidable.
At Blauer Tactical, we are pioneers in fear management and self-defense.
The SPEAR System® teaches people to manage fear and use their natural movements. It’s impacted so many that some have tattooed the SPEAR logo on their bodies!
For those not ready for that level of commitment 🤣, we have new SPEAR-GEAR designs!
DRESS LIKE A HUMAN WEAPON
We’re proud of the new launch with slogans and graphics designed to reflect our mission and remind you that you’re a human weapon!
Each shirt carries a powerful message: “THIS SHIRT WON’T SAVE YOUR LIFE. BE YOUR OWN BODYGUARD®.”
Be Your Own Bodyguard® isn’t just a catchphrase—it’s a belief that everyone has the potential to be their own best protector.
This is more than a slogan—it’s an indelible reminder that your safety is YOUR response-ability…i.e., “ability to respond”!
Inspiring courage and improving personal readiness is what we’re all about.
We’ve been leading this movement for decades, and your support has been our backbone. Wear our brand proudly.
In a world where so many things are upside down, where science is often bought & paid-for, where the goal is profit over purpose, finding a brand you can trust brings a sense of safety and preparedness.
Thank you for being part of our community and your commitment to personal safety.
Coach Blauer
SAVE 10% ON THE LAUNCH!
Sale Ends Friday!
Shirts Return to Retail Price on June 28 at 6PM
[Order Now] Enter: EB10 at Checkout
CLICK ANY IMAGE AND IT WILL TAKE YOU TO THE NEW COLLECTION
Each shirt features a custom neck label in your size,
serving as a reminder to always be your own bodyguard!
Grab your gear now, save 10% [Order Now] Enter: EB10 at checkout